Commercial readiness scorecard
Where do you actually stand?
Step 1 of 5
How this works — what to do, and why
Ten questions across the five systems of a healthcare commercial engine. About three minutes. You'll leave with a read on each system, and the one to start with.
Built on
The frameworks the best operators use, pressure-tested across 150+ real healthcare companies. You're not getting one person's opinion. You're getting the synthesis.
DH
Doug Hayes · Marblehead
Twenty years selling and raising in healthcare, as an investor, a founder, and inside a health system. Pattern recognition across 150+ companies and 60+ health systems.
Frameworks drawn from the work of
It's a committee, not a buyer
Several people have to say yes for different reasons. Miss one and the deal quietly stalls.
A strong product is not a strong sale
Readiness is whether you can navigate the buy and the raise, not how good the product is.
One weak system drags the rest
The fix is usually sequencing, not effort. This finds the constraint so you work it first.
Your overall read
Your one next move
Want the full read? Request a call.
Your five systems
The weakest system is where the whole engine speeds up when you fix it.
This is the two-minute version. The full version is what we do together, applied to your live deals.
Want a read on your specific situation?
A short call, no pitch. We'll go deeper on the system you should start with.
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