For funded healthcare founders
Founder-led sales got you here. The next stage takes a system.
You closed the first customers yourself, nobody sells your vision like you do. Now build the machine that sells it without you on every call, and make the right first hire once it's running.
Twenty years helping healthcare companies grow, from inside and alongside some of the best.
Every healthcare founder hits this wall.
The product works. The early customers are real.
But healthcare is a brutal market to sell into: a committee decides, cycles run nine to eighteen months, and every deal must survive clinical validation, procurement, and the CFO's calendar.
Selling it yourself doesn't scale from here.
Door one
Hire a senior rep.
Expensive, slow to prove, built for mature products. A miss costs a year.
Door two
Keep grinding.
Caps the company at the size of your calendar.
Door three
Build the systems first, then hire.
We build the five revenue systems with you, then help you make the right first hire. That's Marblehead.
Funded healthcare companies rarely die of a bad product. They die because they never build a durable revenue engine.
The plan.
Working together starts simple.
01
Audit
Two weeks, all five systems, better questions than you've been asked before. Where do deals actually leak?
02
Build
The biweekly loop. One system at a time, applied to your live deals, side by side.
03
Hire.
Your first commercial hire lands into a working machine, not a blank page. And it's yours.
We start with better questions.
The reason sell better feels unfixable is that selling isn't one skill. It's five systems working together, and usually one of them is leaking.
Target Who buys, and why do they say yes?
Each system feeds the others. We find the leak.
We've sat on your buyer's side of the table.
Builder at Blueprint Health and Junto. Buyer inside Atlantic Health's venture studio. Backer trained at J.P. Morgan.
I've sold and raised from all three seats.
20
years in healthcare
75+
companies backed
86
put in front of their buyer
60+
raises supported
$40M
deployed
Twenty years of health-system C-suites, corporate venture leads, and name-brand fund partners. When an introduction moves your deal, you get it.
What founders say.
“Excellent listener who quickly understood our product and provided insightful feedback from the lens of investors we are looking into. I cannot recommend him enough!”
“He brings decades of wisdom, clarity, and strategic depth that immediately elevate everything he touches.”
“He is sharp, direct, and provides actionable value. Five stars isn't enough.”
“His perspective helped sharpen my thinking in real time.”
“Amazing accomplishments at Atlantic in only 3 years. Through your vision and hard work Atlantic will be benefiting for years to come with returns on these investments and the incredible partners you introduced.”
Founders we know especially well.
Clinician founders.
- You stay the clinical authority. We build the commercial engine with you.
- Half the startups we've worked with were founded by clinicians.
- If you survived organic chemistry, you can learn this.
Founders entering the US market.
- US healthcare buys differently, and you can't build twenty years of buyer knowledge from abroad.
- We created and ran a national US-entry accelerator for the Government of Canada.
- Same five systems, aimed at your US entry.
How we work together.
Two engagement styles.
The Build.
Six months. The five systems built with you, on your live deals, ending with the right first commercial hire landing into a machine that already works.
This is you if you haven't made your first commercial hire.
Campaigns.
Some companies don't need the engine built; they need one decisive moment won. An exit conversation getting real. A flagship partnership. A US entry. Time-boxed and designed to end: we set the deadline together, build the capability, and hand it off. Nothing we earn is contingent on your deal, which means we're the one voice in the room that can honestly say not yet.
This is you if you have a team and one big moment bearing down.
The rhythm.
Asynchronous between sessions, built around your calendar.
Experts on demand
Experts on demand.
One deep-dive a month, included. We bring in senior people from twenty years of rooms, briefed on your business, and we pay them, so they show up ready to work your real question.
The founder-turned-banker
Sold his company, left eight figures on the table, then built an investment bank so founders don't repeat his mistake.
The health-system CFO
Has approved, and killed, nine-figure budgets. Knows exactly what your buyer's spreadsheet says.
The hospital CIO
Has sat through a thousand vendor pitches. Will tell you in ten minutes why yours stalls.
The pharma BD lead
Has signed the co-development deals you're chasing, from the other side of the table.
The enterprise closer
Has personally sold tens of millions in revenue into health systems.
The clinician executive
Has chaired the committees that say yes, and the ones that quietly say no.
The fund partner
Reads a hundred decks a quarter. Will read yours the way your next investor will.
The payer executive
Has sat on the medical-policy and contracting committees that decide what gets covered, and what gets paid.
The strategic angel
A healthcare operator who writes checks. Has backed dozens of early teams and knows which stories get funded.
The right one shows up when your work calls for them. That's the point of twenty years of relationships.
The guarantee
Like a good trainer: the plan works if you do the reps.
Show up, do the sessions, run the plays we build together. If you've done your part and your commercial engine isn't measurably stronger, the last month is on us.
Outgrowing founder-led sales?
Keep grinding and stay the bottleneck, or build the engine that outlasts you.
Three quick questions, then our calendar. You'll leave with a candid read on where your five systems stand and what the next stage takes.
Not ready to talk? Take the scorecard, three minutes, no email.